Trusted by hospitals, warm for families
One identity built to earn a hospital’s confidence and put a family at ease.
- Role
- Sole designer
- Client
- Servipore
- Industry
- Healthcare, medical equipment
- Scope
- Brand strategy, visual identity, design system, website
- Audience
- Hospitals, clinics and families
- Status
- Launching 2026
Servipore supplies medical equipment to two very different customers: hospitals and clinics on one side, and families caring for someone at home on the other. One brand had to win the confidence of both, without feeling cold to one or casual to the other. As the sole designer, I created the brand identity, a scalable design system and a responsive website, giving a new company a presence that feels credible, consistent and ready to grow.
Areas of focus
As a new company, Servipore needed to look established from day one. I led the brand from strategy to launch, shaping how the company looks, sounds and shows up everywhere it meets a customer.
- Brand strategyI turned a broad brief into one clear idea of who Servipore is, so every design decision after it had a reason behind it.
- Visual identityA logo, colour palette and typography that feel credible to hospitals and approachable to families.
- Design systemA shared set of styles and components, built first, so the brand stays consistent as new pages and products are added.
- WebsiteA responsive website where hospitals and families can browse the catalogue and ask for a quote, as easily on a phone as on a desktop.
Just as clear on a phone
Every page works as well on a small screen as it does on a desktop.
One site, two journeys
Hospitals browse the catalogue, families find rentals, and a quote is always one click away.
Built to scale
One product card holds the whole catalogue, so new products launch without new design work.
Identity
Logo and pattern
Colour
Hospital equipment,
delivered to wherever
care happens
Circle
Half moon
Mark
Pattern
HEX
0A1428CastorHEX
2341A8SlingHEX
D3D9EESling 100HEX
B4DCC2SplintTypography
Type pairing
Aa
DM SansHeadings and text · Regular 400 · Medium 500
Aa
DM MonoLabels and notes · Regular 400 · Medium 500
Character set
ABCDEFGHIJKLM
NOPQRSTUVWXYZ
abcdefghijklm
nopqrstuvwxyz
0123456789 · 24×7 → ✓
Hierarchy
Display
DM Sans
DM Sans
Hospital equipment, delivered
Heading
DM Sans
DM Sans
For care at home
Body
DM Sans
DM Sans
Beds, respiratory care and made-to-order splints for hospitals, clinics and families.
Label
DM Mono
DM Mono
HOSPITAL FURNITURE · FOR SALE
Note
DM Mono
DM Mono
Delivered and installed · 24×7 support · AMC arranged
For a family
Rent a hospital bed for someone you’re looking after, delivered to your door.
For a hospital
- Product
- ICU bed
- Adjustment
- Height, back and leg
- Support
- 24×7, AMC arranged
System
Navigation
Breadcrumbs
HomeProductsHospital furnitureICU bed
On a phone
Hospital furniture
Buttons
DefaultHoverDisabled
PrimaryGet a quote Get a quote Get a quote
SecondaryRent thisRent thisRent this
TertiaryDetailsDetailsDetails
Cards
Product
01For hospitals and clinicsEquip wards, ICUs and operating rooms.Explore
02For care at homeRent or buy beds and oxygen concentrators.Explore
Audience
Support around the clockPhone and email, any hour, with annual maintenance arranged.Talk to us
Delivered and installedSet up where it’s needed, ready to use.How it works
Service
Website
Desktop
Mobile
Outcome
What began as a blank page is now a complete brand, ready to grow with the company as it launches in 2026.
One consistent identity across the logo, the colours and the website
Three colours and one typeface for two very different buyers
10 components and 25 colour tokens in a shared design system
A website for desktop and phone, launching in 2026
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