Designed a logistics dashboard suite for a global retailer

Leading the UX strategy meant shaping the decisions behind the screens as much as the screens themselves: what to show, in what order, and why.

• Finding the real questionsWith no direct access to end users, I ran structured alignment sessions with company advisers to understand what the team needed to decide each day.
• Setting the hierarchyI built an information architecture that turns complex data into prioritised, decision-ready views, so each screen answers one question first.
• Designing for urgencyI created a colour system where red only ever means late, so the eye goes straight to what needs attention.
• Keeping the focusAs new requests arrived at every review, I kept bringing the work back to the core task, so the dashboards stayed clear.

Every requirement reached me secondhand, and every review brought new ones. The data was never the problem; deciding what to do with it was. Three problems shaped the work.

1. A target that kept movingAs the client’s first attempt at bringing this data together, every review added new requests, and the dashboards’ core purpose kept getting lost.
2. Too much on one screenTrying to fit every requested number onto a single screen buried the thing that mattered most: shipments running late.
3. Needs, secondhandWorking only through company advisers made it hard to know what the team really needed, and led to long debates about what users wanted to see.